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What’s more Aussie than spotting a good idea and having a crack? Our founder Todd got thinking about the health supplements he was taking and had a brainwave — if they were doing so much good for him, surely they’d be good for his best buddy Tank too?

Tank was diagnosed with spina bifida at the age of 7 after suddenly losing the use of his back legs.  Numerous Vet Specialists at Animal Hospitals advised that the only option for Tank would be surgery on his spine.

In an effort for Tank to avoid surgery,  Todd began researching the benefits of natural and organic supplements and started trialling them on Tank with immediate success.  With daily supplements added to Tank's meals , he was back to running and chasing his baby sister Scout around the house – like he always had.

After realising that the human grade natural and organic products did not exist in the pet market Todd sought out specialist advice from Vet Nutritionists and Conservation scientists to develop specific supplements tailored to the needs of all doggo buddies.

Fast forward a bit and Todd’s brainwave is now the first all-Aussie,
all-natural, certified organic range of supplements and treats for Tank and all the other good dogs out there — your best buddy included.

organic goodness

All of our products are certified organic to the ACO standard. That means that every ingredient we use is farmed in a more sustainable way. What's the outcome? Quality ingredients, healthy biodiversity, no chemicals fouling the farm and a smaller eco-footprint for all of us. We're all-in on a cleaner, greener future - we owe it to our planet and our pets.

Nothing nasty

Four legs or two, we all feel our best with nature on our side. We don't want unnatural nasties in our pets bellies. Yet most pet supplements and treats out there are filled with stuff we can't pronounce, that we're dam sure didn't grow in nature. So we said a big nope.

Our products have absolutely no chemicals, no artificial additives, absolutely nothing cooked up in a test tube. There's also no preservatives, no wheat, no soy. Your best buddy wouldn't eat that in the wild if they were running free. Why would you give it to them now?

View Ingredients By Product

Big brain backing

Our vet-nutritionist has studied nutrition at the highest academic level, and she's worked in conservation medicine. Not only does she know her stuff, she's all about animal welfare, not collecting fees for a celebrity endorsement. That's important to us and shows both her heart and her big brain are involved. She's our kind of furman.


Yeah, you read that right. Our products started life as human health supplements, stuff that had been proven fit for human consumption. We wanted to be absolutely sure they delivered the best possible goodness and results, so we made ourselves the guinea pigs. It’s a double-win. Now we’re in peak physical condition — and so is our best buddy.